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This web site has the following on the web site, "A ministry that began with vision and passion." We noticed that the web site also said " Cook had a passion for ministry to Native Americans." It also said " As the missionary to the Pima Indians beginning in 1870, Cook worked side-by-side with the Pima people as both missionary and teacher. Click Here for News Release. Suite 105, Tempe, Arizona 85281. Click Here for Full Video." The header had Cook Native American Ministries as the highest ranking optimized keyword. It is followed by Cook School for Christian Leadership, Christian Institution, and Native American which isn't as ranked as highly as Cook Native American Ministries. The next words mail.cooknam.org uses is American Indian. Indian was included and will not be viewed by search crawlers.